About

I'm Will – thanks for visiting my corner of the internet. I truly appreciate it.

I’m passionate about reshaping the way humans interact with technology, focusing on how it affects our health and happiness. My mission is to create technical tools that spark joy, encourage fulfilling behaviors, and even impose limits on their own usage.

Finding this purpose wasn’t easy. It took time and many detours to discover work that aligns with my strengths and personal happiness. The challenges I faced along the way were immense, and for those, I’m grateful.

If you’re feeling lost like I once was, here’s a glimpse into my journey:

• Began my career in Sales & Trading at Goldman Sachs in Manhattan
• Co-founded a startup in Palo Alto
• Participated in 500 Startups in Mountain View
• Worked with a SaaS business in San Francisco
• Transitioned into eCommerce in SF
• Built a Shopify Dev Agency
• Pursued freelance Digital Marketing and eCommerce projects
• Led eCommerce efforts as Director for Perfect Keto
• Founded Cardinal eCom, an eCommerce development agency
• Created General.Dev, a venture product studio committed to improving health and happiness

Let’s connect! Find me on Twitter: @willmclellarn, or subscribe at the bottom of this page for updates.

Thanks again for stopping by.