welcome to my hq –

i'm will, shopify expert, developer, and full stack startup guy

on this site i share my learnings going from employee to owner, and whatever else i feel like.

i also write a newsletter called FreeCom about eCommerce, learning to code, and bootstrapping companies to achieve the 3 freedoms (time, financial, location).

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My Focus Areas

Learning to Code

Insights from my 3 years becoming a self-taught developer.


Learning to Sell

How to sell, market and be valuable.


Being Unstoppable

Frameworks for attitude, obstacles, and life.