Building bespoke AI systems that create SuperReps, sharper decisions, and SuperCompanies. Not AI that replaces people. AI that makes people extraordinary.
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The Thesis
SuperCompanies
Every company can generate $1M+ revenue per employee. The right AI closes that gap — not by cutting people, but by amplifying what they do.
SuperReps
Your best rep's instincts, systematized. AI that gives every rep the context, timing, and tools to perform like your top 10%.
AI for People
I build systems people actually want to use. AI that makes work feel like a superpower, not a surveillance tool.
What I'm Building
The AI operating system for industrial sales teams. Built at General Dev.
An AI-powered BJJ journal, helping you get better faster.
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On a Personal Level
BJJ / Combat Sport
I love testing myself. BJJ, wrestling — all of it is about sharpening the mind.
Mindfulness
Meditation and breathwork. Building companies requires building yourself first.
Latin Culture
Travel, practicing Spanish, and the warmth of it all.
Great Food
One of the great pleasures in life.
Work Experience
Connect
Want to build a SuperCompany? Let's talk. w@general.dev