Will McLellarn

AI for Behavior Change

AI For Healthier, Happier, More Capable Humans

Bespoke AI for health, happiness, and capability. Humans dictate what we do. Technology helps us do it. Never the other way around.

Get updates on what I'm building and thinking about.

The Thesis

Behavior First

Humans dictate what we do. AI helps us do it. Tech that decides for you, captures your attention, or replaces your judgment is pointed the wrong way.

Amplify, Don't Replace

I build AI that makes people extraordinary, not AI that makes people obsolete. Tools that serve lives instead of capturing them.

Live Well

Health, happiness, capability. Train hard, ship hard, sleep well. The whole point of all of it.

What I'm Building

Linear BJJ

A voice-powered training journal for jiu-jitsu. Log sessions, map your game, and keep track of what to work on next.

Idias Health

Consumer financing for medical care — appointments, surgeries, and the care health insurance leaves behind.

General Dev

AI systems and product development for ambitious companies solving difficult, valuable problems.

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On a Personal Level

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BJJ / Combat Sport

I love testing myself. BJJ, wrestling — all of it is about sharpening the mind.

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Mindfulness

Meditation and breathwork. Building companies requires building yourself first.

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Latin Culture

Travel, practicing Spanish, and the warmth of it all.

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Great Food

One of the great pleasures in life.

Work Experience

Connect

Want to build something that makes humans healthier, happier, more capable? Let's talk. w@general.dev